CBS Marketing Group’s more than 150 team members had been using a proprietary, .NET-based system, aptly named Promotracker, to manage the promotional spot production lifecycle. Over time, workgroups with different areas of focus (e.g., strategy, design, production, etc.) had developed different processes and methodologies and modified it to meet their specific needs. Further, there were many gaps in functionality and many processes were still taking place outside the system, creating endless tracking and version control issues.
It became apparent that the difficult-to-scale Promotracker was becoming a bottleneck rather than an asset. The organization needed a single, easy-to-use technology platform that would support complex, multi-step workflows, allow them to exert governance over processes and methodologies so projects were structured and managed consistently, yet flexible enough to accommodate the specialized needs of individual work groups.
How Isos Technology helped CBS implement Atlassian tools into a new, easy-to-use project management system, designed to streamline the promotional spot production process. Key results of the project include: